Overview

Unily Employee Advocacy is a solution designed to empower employees to become active brand ambassadors by sharing authentic company content across their personal social networks. It simplifies the process of content sharing by providing curated, compliant, and branded material easily accessible via a centralized platform. This approach enhances brand reach, trust, and engagement while boosting employee engagement and digital presence. By leveraging employee voices, companies can amplify marketing efforts and foster a culture of authentic communication.

Features and Capabilities

• Centralized content library: A comprehensive, easy-to-navigate repository of pre-approved, brand-compliant social media posts and materials, ensuring employees always share consistent and on-brand messages.
• One-click social sharing: Simplifies content distribution by enabling employees to share posts quickly across multiple social media platforms directly from desktop or mobile devices, reducing barriers to participation.
• Analytics dashboard: Provides real-time insights into employee engagement levels, social reach, click-through rates, and overall impact of advocacy campaigns, helping marketers measure effectiveness and optimize strategies.
• Gamification elements: Incorporates features such as points, badges, and challenges to motivate and reward employees for their advocacy efforts, fostering a culture of friendly competition and active participation.
• Seamless platform integration: Easily embeds into existing digital workplace environments, such as intranets or employee portals, allowing advocacy tools to be part of daily workflows without disruption.
• Role-based content targeting: Allows content to be tailored and recommended based on employee roles, departments, or locations, ensuring relevance and increasing the likelihood of sharing.
• Compliance and regulatory support: Enforces necessary controls and approvals to maintain content integrity, helping companies meet industry regulations and avoid unauthorized messaging.
• Multi-channel social distribution: Supports major platforms including LinkedIn, Twitter, Facebook, and Instagram, enabling broad and diverse audience reach through employee networks.
• Automated scheduling and notifications: Facilitates timely content sharing by enabling automated post scheduling and sending push notifications or reminders to employees to encourage regular participation.
• Mobile app access: Provides a dedicated mobile app for advocacy, empowering employees to engage and share brand content conveniently anytime and anywhere.
• Employee leaderboard and recognition: Tracks top advocates through leaderboards and recognition programs, incentivizing ongoing involvement with rewards and public acknowledgment.
• Comprehensive reporting tools: Offers marketing and communications teams detailed reports on campaign performance, ROI, and engagement trends to inform decision-making and improve future efforts.
• Global scalability and multilingual support: Designed to serve large, global organizations with support for multiple languages and localized content management to engage diverse workforces effectively.