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Demand360 is a comprehensive business intelligence tool for hoteliers, offering forward-looking demand data to optimize pricing, occupancy, and revenue strategies.

Vendor

Vendor

Amadeus Hospitality

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Product details

Demand360 is a powerful business intelligence solution designed for the hospitality industry. It provides hoteliers with unique, forward-looking data and comprehensive market insights to make informed decisions about pricing, occupancy, and revenue management. By leveraging proprietary partnerships and incorporating short-term rental data, Demand360 enables hotels to stay competitive in an increasingly challenging market landscape.

Key Features

Forward-Looking Demand Data Access to unique, future-oriented booking trends and market conditions

  • Proprietary partnerships for exclusive data access
  • Insights into competitor occupancy and market trends

Short-Term Rental Integration Comprehensive market analysis including data from the expanding short-term rental sector

  • Optimization of occupancy and rates based on broader market understanding
  • Insights into flats, homes, and cottages competing with traditional hotels

Competitive Set Analysis Tools to compare performance against direct competitors and the local market

  • Year-over-year revenue penetration tracking
  • ADR growth analysis
  • Channel and segment performance metrics

Benefits

Strategic Decision Making Empowers hoteliers to make data-driven choices for revenue optimization

  • Create the right mix of business based on future booking trends
  • Optimize pricing strategies according to market conditions and occupancy
  • Make smarter group booking decisions with market and competitor insights

Revenue Maximization Helps hotels boost their revenue through data-driven strategies

  • Drive bookings to brand channels
  • Optimize prices to maximize revenue potential
  • Identify and target profitable demand segments

Competitive Advantage Provides tools to stay ahead in a highly competitive hospitality landscape

  • Adapt quickly to shifting booking trends
  • Gain deeper understanding of property and competition performance
  • Plan operational strategies tailored to current market environment
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