Overview

The Trade Desk's Demand-Side Platform (DSP) is an advanced, data-driven advertising solution that enables marketers to reach their target audience across various digital channels. It provides an omnichannel platform for buying digital media, offering transparency, extensive inventory, and seamless integration of data and measurement solutions. Marketers can optimize their campaigns with AI-driven insights, ensuring efficient media spend and greater audience targeting precision.

Features and Capabilities

• Omnichannel media buying across display, video, audio, and CTV.
• AI-powered insights with Koa™ for campaign optimization.
• Scalable platform with real-time querying capabilities.
• Integrated marketplace for data, measurement, and inventory.
• Customizable platform to meet unique business goals.
• Transparent and unbiased media buying without ownership of inventory.
• Cross-channel measurement for campaign effectiveness.
• Unified identity standardization through European Unified ID.
• Access to premium CTV inventory with major streaming service partnerships.
• Focus on retail data and ROI connection for omnichannel campaigns.