Overview

dJAX Supply Side Platform (SSP) is a sophisticated advertising technology solution designed to help publishers efficiently monetize their digital inventory. By adhering to OpenRTB standards and introducing Cost per Impression (CPM) models, dJAX SSP facilitates faster, more efficient, and cost-effective real-time bidding (RTB) auctions. This platform allows publishers—from app developers to website and blog owners—to participate in the RTB ecosystem, offering them the flexibility to choose suitable ad formats and sizes for their audiences, manage revenue through bid floors, and connect with multiple demand sources.

Features and Capabilities

• QPS Control: Administrators and individual Demand Side Platforms (DSPs) can control the requested Queries Per Second (QPS) for each DSP, ensuring optimal performance and resource allocation.
• Performance Optimization: Utilizes cache and data compression techniques to enhance performance during the bidding process, reducing latency and improving efficiency.
• OpenRTB Compliance: Follows the IAB standard OpenRTB digital advertising protocol, ensuring compatibility and seamless integration with various ad exchanges and DSPs.
• Invoice System: Features an efficient invoice management system for publishers and DSPs, streamlining financial transactions and reporting.
• Comprehensive Reporting: Provides detailed breakdown reports for administrators, DSPs, and publishers, facilitating data-driven decision-making and performance analysis.
• Flexible Payment Methods: Supports various payment methods, including PayPal and wire transfers, with the option to add other payment methods as needed.

User Interface

dJAX SSP offers three distinct panels to manage platform features:

• Admin Panel: Gives administrators complete control over all connected DSPs and publishers, allowing them to set QPS for individual DSPs, manage payments, and generate reports.
• DSP Panel: Enables DSPs to configure server ping URLs, ad types, payment information, and QPS control to receive requests from SSP based on their needs.
• Publisher Panel: Allows publishers to set up and manage their websites, ad blocks/zones, floor prices, payment information, and access various reports.