Verve’s Demand-Side Platform (DSP) is a software solution designed for advertisers and agencies to buy digital advertising inventory programmatically across mobile, connected TV (CTV), and digital out-of-home (DOOH) channels. The platform automates the bidding process in real time, leveraging proprietary technologies for contextual and privacy-first targeting. It provides access to premium, owned, and third-party supply sources, ensuring high-quality inventory and transparency in ad delivery. The DSP is highly customizable, supporting a range of campaign strategies and offering tools for both self-service and managed-service users. With a global team and local expertise, Verve DSP enables advertisers to execute future-proof, omnichannel campaigns in a rapidly evolving digital landscape.

Key Features

Premium Supply Access Connects to high-quality, owned, and third-party ad exchanges, including major mobile in-app and CTV inventory outside walled gardens.

• Access to global premium inventory
• Supply Path Optimization for efficient buying

Advanced Targeting Utilizes proprietary technologies like Moments.AI for contextual targeting and ATOM for anonymized, privacy-compliant audience targeting.

• Contextual and behavioral targeting options
• Privacy-first, ID-less solutions for a cookieless future

Campaign Customization Highly flexible platform allowing advertisers to tailor bidding strategies, creative formats, and campaign setups to their specific needs.

• Customizable algorithms and user interface
• Support for unique creative formats natively integrated via Verve SDKs

Transparency & Control Provides clear visibility into where ads are delivered and how budgets are spent.

• Real-time reporting and analytics
• Transparent supply chain and auction dynamics

Global & Local Support Backed by a global team with local market expertise, enabling tailored strategies and support in multiple regions.

• Local offices and specialists in key markets
• Expertise in political and government sector advertising

Omnichannel Capabilities Supports campaigns across mobile, CTV, DOOH, and emerging channels.

• Unified platform for cross-channel buying
• Future-proofed for new inventory types

Benefits

Efficiency Automates and optimizes the ad buying process, reducing manual effort and increasing campaign performance.

• Real-time bidding and optimization
• Consolidated access to multiple inventory sources

Privacy Compliance Designed for a privacy-centric advertising ecosystem, reducing reliance on personal data and preparing for regulatory changes.

• ID-less and contextual targeting
• Compliant with evolving privacy standards

Strategic Flexibility Empowers advertisers to implement bespoke strategies with support from experienced specialists.

• Customizable campaign setups
• Access to expert consultation and local market knowledge

Quality & Reach Delivers access to premium inventory and broad reach, ensuring ads are seen by the right audiences.

• High-quality, brand-safe supply
• Global and local inventory access