Basis DSP is a powerful demand-side platform that enables marketers to streamline and enhance their programmatic advertising efforts. It offers a wide range of features for omnichannel campaign management, audience targeting, and performance optimization, helping advertisers reach their goals and create impactful campaigns across multiple digital touchpoints.

Key Features

Omnichannel Automation Streamline campaign management across multiple channels

• Reach unique segments across various touchpoints
• Attribute conversions to appropriate devices
• Analyze performance data in-depth

Advanced Targeting Capabilities Precision targeting for enhanced campaign effectiveness

• Natural Language Processing (NLP) for contextual relevance and brand safety
• Set-top box data integration for TV audience targeting
• Geo-fencing for location-based targeting
• Behavioral targeting using multiple data providers

Retargeting and Conversion Optimization Drive conversions from interested users

• Capture and retarget site visitors
• Optimize messaging for users who have shown interest

Benefits

Simplified Campaign Management Save time and improve efficiency

• Streamline the entire campaign process
• Automate complex tasks across multiple channels

Enhanced Audience Reach and Engagement Improve campaign performance and ROI

• Target specific audience segments with precision
• Reach users across various devices and touchpoints

Data-Driven Decision Making Optimize campaigns based on actionable insights

• Analyze performance data in detail
• Make informed decisions to improve campaign outcomes