Unleash Your Ad Potential with AI-driven Advertising

Empowering Insights, Delightful Creatives, and Accurate Tracking that Puts You Ahead of the Competition​

Insights: Spend Time Taking Decisions and Not Collating Data

Unified View Effortlessly connect all your data sources to get a holistic view across Media, Analytics & CRM Cross-Channel Planning Get a panoramic real-time view of cross-channel media plans and gain actionable insights, all on a single dashboard Intelligent Automation Make fast and smart decisions by automating mundane tasks and using alerts & notifications to drive outcomes Scheduled Reports Free up your team’s time on strategy by automating your recurring reporting deliverables as Excel, PPT, CSV & PDF Currency Conversion Convert media spends to uniform reporting currency using live exchange rates or date range based fixed multiples Seamless API Leverage our unified API instead of having to connect with channels individually to unlock the power of your data

Get Started in Minutes with 100+ Built-in Channel Integrations

Use one-click authorization to integrate data from all popular channels. We also support advanced flexibility to import data through email and offline uploads to ensure you are able to consolidate all reporting requirements.

• 100+ built-in integrations across media, analytics & CRM
• Support custom data integrations using email automation
• Stitch media, analytics & CRM data

Stay Ahead with Real-time Insights & Timely Alerts

Receive real-time insights related to budgets, ad performance, search query data & keywords. Leverage pre-defined system alerts and flexible rule-based alerts to flag anomalies in campaign performance.

• Get actionable suggestions to improve your KPIs
• Subscribe to important notifications & rule-based alerts
• Support One-click apply for critical insights & suggestions

​​AI-driven Assistant to Help You Continuously Drive ROI

DeltaX Assistant continuously monitors your account for issues which limit opportunities and scale which show up as actionable notifications. The Assistant also performs periodic comprehensive health checks to ensure you can leverage your spending to the fullest

• Get an instant health score for your account
• Get actionable suggestions to improve your KPIs
• Get insights to identify opportunities to optmize your account

Run Yours Campaigns on Auto-Pilot with Our Portfolio Optimizer

Maximize returns on advertising spends with high-frequency Bayesian optimizations on multi-dimensional data fueled with predictive intelligence and look-back modeling. Manage bid and budget optimizations across Google Ads, Meta Ads, and Amazon Marketing Services.

• Choose budget, packing, KPI and let AI work for you​
• Supports granular configuration and minimal historic lookback
• Auto-summarizes optimization insights to keep track of performance

Never Miss Your Targets with Media Plan Monitoring & Pacing

Easy to use workflows to create media plans, set up line-item schedules and configure benchmarks & KPIs to continuously monitor and optimize budget pacing. Leverage real-time monitoring for intra-day sales and planned vs. actual reports for daily and media plan level tracking.

• Setup media plans with specific KPIs and others planned values
• Enable cross line-item budget optimizer to meet KPIs
• Use equal or custom pacing at each line-item level to fine-tune delivery

No Compromises - Support Advanced Segments & Pivots in Your Reports

Extensive library of pre-defined report templates to choose from which covers – multi-sheet reports, multiple tables in a single sheet, pivot tables, advanced charts & auto-comments.

• Support advanced multi-sheet reports on Excel
• Deliver reports in Excel, CSV & PDF
• Add pre-configured comments for each widget with conditional formatting

Creative Solutions: Deliver Customer Delight with Personalization & Hyperlocal Marketing

Creative Studio Powerful do-it-yourself builder which supports advanced animations and effects to build engaging creatives Multiple Sizes & Formats Simultaneously build creatives in all sizes and export in bulk as Images, Animated GIFs and HD Videos Multiply & Scale Dedicated workflows to export thousands of variations in minutes using excel based input and granular control Multivariate Testing Experiment and drive insights using multivariate testing across creative elements, copy and call to actions Creative Insights Receive granular insights including cost-per analysis with one-click integrations across media channels Localize & Adapt Build localized and multilingual adapts using bulk workflows across all sizes and formats

Deploy Thousands of Creatives with Granular Targeting Across Media Channels

Inbuilt powerful launch workflows to automate creative deployment across Google, Facebook Ads, YouTube, DV360, Amazon Marketing Services, and other popular channels.

• Takes minutes instead of days
• Deploy images, rich media & HD videos
• Review & QC workflows for peace of mind

Delight Customers with Realtime Marketing for Sporting Events

Leverage live match scores and in-game moments from sporting events to delight your customers with real-time ads.

• Leverage any real-time sports API
• Personalize ads to reflect in-game moments
• Deploy across Google, Facebook, Instagram & Youtube

Drive Engagement & ROI with E-commerce Feed-driven Creatives

Never fall short of creative ideas – use your e-commerce promotions, offers, and product feed to generate high-performing creative concepts

• Built-in integrations with Shopify, Magento, Woocommerce and other shopping carts
• Experiment with multiple creative refreshes during sales
• Leverage creative insights to fine-tune your creatives & targeting

Scale Campaigns with Personalized Hyperlocal Marketing

Use geolocation, points of interest, or postal codes for targeting and also show related dynamic content or callouts in creatives for personalized hyperlocal marketing at scale.

• Deploy personalized creatives with hyperlocal targeting across Google, Facebook, Instagram & Youtube
• Drive growth using hyperlocal marketing for multi-location businesses
• Distribute and optimize budgets across multiple targeting to optimize ROI

Make Personable Creative Concepts using Weather Signals

Build personable creative concepts at scale and trigger them on the basis of weather signals like rain, temperature, humidity, and pollution signals

• Leverage real-time and accurate weather data to trigger ads
• Trigger ads across Google, Facebook, Instagram and Youtube
• Target specific lat-longs with a radius, cities and regions

Drive Performance using Cohort Personalization at Scale

Leverage your user intent and engagement data to build valuable cohorts and show personalized and targeted concepts as part of your ads

• Personalize ads by interest groups and first-party custom audiences
• Seamlessly deploy creative variations with appropriate targeting in a unified flow
• Discover creative insights and optimize budgets based on performance

Measurement: Say Goodbye to Measurement Challenges and Scale Your ROI

Deterministic Attribution Trace user journey for all conversions without worrying about sampling or relying on probabilistic matches Track Multiple Goals Measure multiple goals for full-funnel tracking and custom fields to capture rich categorization information Expedite Publisher Learning Feed qualitative signals to platforms like Google Ads & Facebook to improve their targeting and expedite AI learning Data Export APIs Get access to raw & summarized data to import to your data warehouse using flexible formats like CSV, AWS S3 or API Fraud Prevention Save costs and benefit from strong dedupe checks in place to avoid paying for fraudulent or erroneous clicks First-party & Secure Leverage custom first-party domains, S2S tracking and to avoid getting blocked by browsers or based secure tracking

Get Started In Days with Tracking Across Web & Mobile

We support a wide array of capabilities to collect data across all user touch points using easy to implement SDKs. Typical integration is one-time and it only takes a few hours to get started.

• GTM compatible tags for web & mobile web
• Native SDKs for iOS & Android
• Track using your own first-party custom domains

Single View Across Paid Channels for Cost & Tracking Metrics

Leverage one-click integrations across 100+ popular paid marketing platforms. Use pre-built dashboards and reporting to keep on top of the tracking, conversion, and cost data in a single view.

• Built-in ETL to stitch tracking data with publisher cost
• Track multiple goals along with custom metadata for each conversion
• Audit and analyze raw logs for each conversion & goal

Measure & Optimize Metrics That Matter using Offline Import & CRM Integration

Take advantage of advanced tracking capabilities to measure post-conversion events like Deposits, KYC verification, and other critical business goals. CRM integrations ensure that disposition data is also synced at regular intervals and is available in our Reporting & Dashboarding modules.

• Two way sync between your CRM & performance marketing dashbaord
• Track and optimize metrics that matter for your business
• Feed rich qualitative signals from CRM to optimize campaigns on publisher consoles

Analyze ROI using Multi-touch Attribution Modeling

Analyze ROI and performance using a variety of single-touch, multi-touch, and data-driven attribution models. Although you can choose a single primary attribution model, we allow selecting multiple secondary models for your to compare attribution results. We also support an advanced Model Comparison tool that helps compare KPIs across models.

• Support for custom click & view windows per publishers
• Trace customer journey for every attributed conversion
• Leverage model comparison tool to analyze the contribution of each channel for different attribution models

Track, Attribute and Grow With Affiliate Marketing

Advanced tools to track, dedupe, and verify conversions across Affiliates. Manage affiliates at scale using our automated reports and server-to-server postbacks with granular control over selecting the metrics which are shared with affiliates.

• Supports click tracking across 100+ affiliate partners
• Setup server-to-server postbacks with flexible macros and control the data passed to the affiliates
• Flexible cost computation based on transaction type, revenue and other custom metrics to calculate affiliate commissions