Tubular DealMaker is a SaaS platform that delivers comprehensive performance insights for sponsored video content across major social media platforms. It enables brands, agencies, and content creators to evaluate influencer marketing campaigns, benchmark industry performance, and make data-driven decisions when selecting partners and negotiating deals. DealMaker requires a subscription to Tubular Intelligence for access to its data and features.

Key Features

Sponsored Video Performance Analytics Analyze and track the effectiveness of sponsored video campaigns.

• Access performance data across leading social platforms.
• Benchmark against industry standards and competitors.

Influencer Discovery and Evaluation Identify and assess influencers based on their historical campaign performance.

• Filter creators by past partnerships and campaign outcomes.
• Discover emerging creators before competitors do.

Competitive Analysis Understand the influencer marketing landscape within your industry.

• See which influencers competitors are working with.
• Identify untapped markets and top-performing sponsored content.

Negotiation Support Set realistic goals and budgets for influencer marketing.

• Benchmark expected views and engagement.
• Make informed decisions to avoid overpaying for partnerships.

Benefits

Optimized Influencer Partnerships Improve ROI by selecting the right partners and campaigns.

• Data-driven selection reduces guesswork.
• Ensures alignment with brand goals and budget.

Increased Campaign Transparency Gain clarity into the performance of sponsored content.

• Enables better reporting and accountability.
• Supports higher-value deal-making with measurable outcomes.

Competitive Advantage Stay ahead by leveraging comprehensive market and competitor insights.

• Identify trends before others.
• Find new opportunities in influencer marketing