Verve’s Mobile User Acquisition solution is a demand-side platform (DSP) designed to maximize app installs and user engagement across iOS and Android in a privacy-first, ID-less environment. Built for advertisers and app marketers, it enables the creation and management of full-funnel campaigns, including acquisition, reactivation, and retargeting, using customizable machine learning models. The platform provides complete transparency from bidding to lower-funnel outcomes, allowing for deep insights and data-driven decision-making. It connects buyers with robust, high-quality ad inventory and supports contextual targeting to drive downloads and engagement while maintaining user privacy.

Key Features

Customizable Machine Learning Bidding Train and deploy your own ML models for campaign bidding.

• Models are exclusive to your apps
• Fully customizable by the advertiser

Full-Funnel Campaign Management Run acquisition, reactivation, and retargeting campaigns.

• Supports both iOS and Android
• Covers mobile in-app and mobile web channels

Privacy-First, ID-Less Targeting Operates without user-level identifiers, focusing on contextual and cohort-based targeting.

• Compliant with privacy regulations
• Future-proofed for a changing ad landscape

Transparent Analytics and Reporting Provides end-to-end transparency from bidding to conversions.

• Detailed campaign performance insights
• Enables better optimization and decision-making

Robust Ad Inventory Access Connects to a wide range of high-quality publishers and apps.

• Ensures broad reach and scale
• Supports both brand and performance objectives

Benefits

Maximized Campaign Performance Optimizes app installs and user engagement through advanced targeting and bidding.

• Drives higher ROI for app marketers
• Increases downloads and retention

Enhanced Privacy Compliance Delivers effective advertising without relying on personal identifiers.

• Reduces regulatory risk
• Builds user trust

Deeper Insights and Control Gives advertisers full visibility and control over campaign data and outcomes.

• Improves campaign optimization
• Supports data-driven strategies