DataIQ

A unified HCP intelligence platform that consolidates 50+ prescriber, clinical, demographic, and behavioral attributes into a single 360-degree view—empowering healthcare marketers to segment, activate, and optimize campaigns in real time.

Features

• Consolidates 50+ HCP data attributes including demographics (NPI, contact, location), academic profile (education, board certifications, KOL status), prescribing behavior (real-time NDC-level data, claims, brand switches), clinical behavior (visit patterns, referral volumes, procedures), practice network affiliations, channel preferences across digital platforms, and patient demographics (age, gender, payer mix)
• Powered by real-time behavioral data sourced directly from 150+ EHR systems
• Universal HCP ID ensures seamless connection across all data points while maintaining privacy
• Instant activation of custom HCP segments via Doceree or external DSPs, with integration through LiveRamp
• Built-in privacy and compliance by design, including HIPAA and GDPR considerations

Capabilities

• React to live visit, Rx, and referral signals to run real-time campaign adjustments and identify account growth opportunities
• Deliver clean, complete datasets without the need for manual data stitching
• Analyze prescribing patterns and clinical behavior at the physician level to unlock key engagement signals
• Tailor creative strategies using insights into content formats, KOL profiles, comorbidities, and real-world clinical workflows
• Enable media teams to plan full-funnel campaigns smartly, reduce media waste, improve targeting accuracy, and boost ROI

Benefits

• Accelerate decision-making with faster, real-time HCP intelligence
• Gain a single source of truth for HCP data, eliminating dependency on multiple vendors
• Improve segmentation precision by building custom HCP audiences within minutes
• Enhance clinical-pipeline alignment through visibility into referral patterns, treatment progression, and patient visit trends
• Ensure campaigns are compliant and privacy-safe, with no audience rebuilding or targeting loss across platforms
• Deliver sharper, more efficient campaigns that resonate with healthcare professionals and drive measurable outcomes