Overview

ShareThis is a data and analytics platform that captures large‑scale behavioural signals from the open web via its social sharing tools and publisher integrations, transforming them into audience segments, activation frameworks, and insights. The service supports publishers, advertisers, and brands by enabling enriched understanding of user interests, targetable segments, and privacy‑first identity infrastructure. It emphasizes data privacy and compliance with global regulations including GDPR and CCPA.

Features and Capabilities

• Audience segmentation & intent data: ShareThis builds interest‑based segments by analysing browsing and sharing behaviours across millions of websites. These segments can be used for targeted activation.
• Publisher tools & data feed: Through its sharing widget and publisher applications, ShareThis collects pseudonymous data, which is aggregated and made available to publishers and marketers for analytics and activation.
• Privacy & compliance focus: The platform emphasises pseudonymisation, consent mechanisms, and compliance with global privacy frameworks (GDPR, CCPA) as part of its data collection and processing practices.
• Identity & enrichment solutions: ShareThis partners via identity infrastructure to enable brands to enrich first‑party data sets with behavioural signals while minimising raw data sharing.
• Activation & analytics layers: Beyond data collection, ShareThis offers analytics, insights, segments, and activation options, enabling targeting, measurement, enrichment, and personalization for clients.
• Integration & compatibility: Works with publishers, advertisers, platforms, and frameworks, allowing deployment via share buttons, widgets, tracking pixels, and data feeds.