Overview

Meltwater Sales Intelligence is a sales-focused module within Meltwater’s intelligence suite that helps sales teams discover prospects, monitor buying signals, and personalize outreach using media, social and company data. It combines Meltwater’s large media and social dataset with AI to surface company-level events, executive changes, and topical signals that indicate buying intent — enabling teams to prioritize leads, tailor messaging, and shorten sales cycles. The solution integrates into typical sales workflows to provide actionable context for prospecting and outreach.

Features and Capabilities

• Discovery & Prospecting: AI-powered company and contact discovery that surfaces high-value targets and firmographic context for smarter lists.
• Intent & Signal Monitoring: Real-time monitoring of news, social and market signals so sellers spot buying intent, product launches, leadership changes, funding and other triggers.
• Account Insights: Enriched account profiles with sentiment, media coverage trends, and topical context to prioritize accounts based on relevance and urgency.
• Competitive Intelligence: Track competitors’ mentions, product news and market moves to refine positioning and objection handling.
• Personalized Outreach: Contextual snippets and stakeholder data that help craft tailored messaging and increase reply rates.
• Integration & Workflow: Integrates with CRM and outreach tools to push insights into sellers’ existing workflows and automate updates.
• Reporting & Analytics: Dashboards and reports that measure prospecting performance, coverage, and media-driven impact on pipeline.
• AI Assist & Automation: In-app AI assistance to summarize signals, generate outreach suggestions, and speed research tasks.
• Global Coverage: Leverages Meltwater’s large media and social dataset for multi-market monitoring and cross-border prospecting.
• Security & Compliance: Enterprise-grade controls and data governance appropriate for larger sales organizations.