Data Analytics

Involves Stage – Data Analytics is a business intelligence solution designed to empower trade marketing teams with strategic insights and performance tracking. It centralizes key indicators from field operations, enabling brands to make data-driven decisions, optimize execution, and improve ROI. With customizable dashboards and automated reporting, it transforms raw data into actionable intelligence across all points of sale (POS).

Features

• Custom dashboards for tracking trade marketing KPIs
• Automated analysis of stockouts by category, brand, region, and channel
• Visual out-of-stock mapping for proactive intervention
• Detailed share of shelf (SoS) tracking by SKU, store, and region
• Audit tools including GPS verification of failed visits
• Performance metrics for team productivity and route compliance
• Alerts and analytics for competitor pricing and promotions
• Integration with Perfect Store indicators and POP display tracking

Capabilities

• Centralizes and automates trade marketing data analysis
• Identifies priority channels and execution gaps in real time
• Supports strategic planning with historical and live performance data
• Enables SKU-level segmentation and channel-specific optimization
• Improves visit coverage and team efficiency through route audits
• Combines sell-in and sell-out data for comprehensive market insights

Benefits

• Enhances decision-making with accurate, real-time data
• Reduces operational costs through smarter route and resource planning
• Increases store presence and execution quality
• Minimizes risks by identifying issues before they impact results
• Boosts ROI by aligning strategy with performance metrics
• Empowers brands to maintain consistent results across thousands of POS