TrustArc provides DAA AMI Validation, being the sole certification provider for the Digital Advertising Alliance. This validation helps organizations comply with DAA AMI, demonstrating adherence to industry guidelines and providing consumer tools designed for better privacy safeguards. By participating in the DAA’s program, companies can ensure relevant advertising, optimized outcomes, and critical analytics functionality while safeguarding consumer data privacy. The DAA (Digital Advertising Alliance) is an independent non-profit organization led by leading advertising and marketing trade associations globally, recognized and adapted by other markets, spanning 27 countries. TrustArc's validation process involves discovery and evaluation, remediation assistance, an accessible audit trail, and ultimately, a Digital Advertising Alliance Validation letter, demonstrating privacy compliance, reducing risk, and building trust.

Features:

• Internationally recognized standard The DAA (Digital Advertising Alliance) is an independent non-profit organization led by leading advertising and marketing trade associations globally. The DAA was first launched in the United States and is both recognized and adapted by other markets, spanning 27 countries including Canada, Argentina, the United Kingdom, European Union, Switzerland, India.
• Trust with DAA’s YourAdChoices Program Addressable Media Identifier (AMI) providers are required to certify compliance with the framework. Utilizing AMIs, you’ll be able to ensure relevant advertising, optimized outcomes, and critical analytics functionality while safeguarding consumer data privacy. While also providing consumers with real-time disclosures on data use and prohibited data uses across desktop or mobile environments.
• Ensure digital advertising streams across platforms Protect and align your advertising activities with industry standards and best practices. Be that desktop, mobile, connected TV, addressable audio, or smart devices – our team of experts are here to help efficiently guide your organization through the certification process and validate your compliance annually.