Solution profit

• Define the status of your customer database
• Measure the marketing strategy performance
• Build personalized communication strategy with each customer segment

What you can do

Identify loyal customers and clients you are likely to lose

The platform builds smart retention segments and analyzes monthly trends. Each segment KPIs are measured dynamically: average order value, retention rate, LTV etc. They show you ways to adjust your marketing strategy.

Insights on the most valuable customers and increases their portion

The platform helps to learn which customer segment generates most of your revenue and therefore lets you build personalized communication with these clients. For example, if your VIP customers stopped purchasing, you can launch a reactivation email campaign taking into account their demands.

Connects acquisition and retention

The platform examines regular and new customers behavior and learns how their retention rate changes in time. It’s essential for transition from "situational promotions" approach to strategic marketing and long-term customer database management.

Helps to adjust current marketing strategy

The platform helps to build the best communication strategy for each customer segment. For example, you can reactivate ‘sleeping’ customers by offering personal discounts while regular customers can be engaged by useful content.

Helps to choose perfect marketing campaign for each segment

The platform has the Campaign Management System integrated — the tool for launching cross-channel campaigns by emails, web/mobile push and sms. The system shows the activity of each segment in every channel and offers the best communication strategy.

Measures Retention Rate and defines customer loyalty by segments

Retention Rate shows the amount of regular customers and their portion in segments. This metric points to problem areas and helps making the right data-driven decision.

How to start

1. Platform integration

Just a few man-hours of for tracking code setup and purchase history upload.

2. Data analysis

We use first-party data from your website, mobile app or CRM to analyze transactions, clickstream and other metrics.

3. Segment Insights

Average order value, monthly revenue, retention rate and other data are calculated for each segment.

4. Campaign launch

Segment-based campaigns can be launched based on the platform data.

The profit you get

• New customers acquisition and regular customers retention.
• The insights on increasing the share of loyal customers with regular purchases.
• Individual approach for each customer: newcomer, regular or VIP.
• Controlling your budgets for new customers acquisition and repeat purchase stimulation.
• Finding the channels gaining regular customers, bargain hunters and refusers.
• Effective budgeting for customer acquisition.