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Customer Experience ServicesBackbase

Make digital feel personal. Leverage your customer data to deliver personalized digital banking experiences, at scale.

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Vendor

Backbase

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Product details

The end of “one-app-fits-all”

To stand out in a competitive market and to become the primary bank for your customers, you need to deliver tailored experiences, advice, product offerings, and communications right at their fingertips. Move from “one-app-fits-all” to composable apps per customer segment, allowing you to create truly personalized experiences that delight.

Composable apps per customer segment

Create tailored value propositions Your experiences should be as dynamic as your customers expect them to be. Power infinite, personalized variations of your application through dynamic rendering and real-time targeting, applying your customer’s segmentation in every stage of their lifecycle.

AI-powered campaigns

Boost relevance and loyalty with tailored campaigns that resonate with each customer Drive cross-sell and up-sell with AI-powered, behavior-driven campaigns that help increase product adoption and customer lifetime value. Our platform leverages predictive AI to deliver timely, relevant product recommendations — from credit cards to savings plans — based on each customer’s financial profile and engagement history. Empower your marketing teams with flexible templates or custom campaign options that enable fast, collaborative launches, maximizing productivity and impact.

AI-driven financial wellness

Improve your customers’ financial health Harness the power of data-based insights, personalized offers, and Robo Advisory so you can give your customers what they want, when they want it — or even before they realize it themselves.

Customer profile: achieve the segment of one

Identify micro-segments for personalization Orchestrate data to create meaningful micro-segments for unique customer profiles, empowering you to tailor your value proposition, products, services, add-ons, and bundles. Discover the power of connecting and managing all your customer data through a single platform — and achieve the segment of one.

Communication APIs for any channel and interaction

We’ve done all the hard work, so you can innovate From in-app smart nudges and notifications to real-time communication over live chat, the platform comes with out-of-the-box communications capabilities so you don’t need to source, integrate, and manage multiple vendors.

Capabilities

  • Audiences & segmentation
  • Campaigns
  • Preferences
  • Interactive communication
  • AI CoPilot
  • AI - Upsell
  • Presentation
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