Overview

The BIK Customer Data Platform (CDP) is a unified SaaS solution designed for e‑commerce brands to centralise all customer data—from social channels, Shopify stores, and custom uploads—into a single dashboard. It enables ready‑to‑use segmentation, RFM analysis, and precision targeting so that brands can deliver highly personalized messages and campaigns across channels. It supports brands of all sizes under a scalable infrastructure, helping both smaller companies and large enterprises make effective use of first‑ and zero‑party data.

Features and Capabilities

• Centralised Data Hub: Pull data from social channels, Shopify, custom uploads into one place.
• Advanced Segmentation: Use e‑commerce‑specific filters and pre‑built smart segments to tailor audiences.
• RFM & Behavioural Analytics: Classify customers by recency, frequency, monetary value; assess retention risk and buying patterns.
• Campaign Ready Export & Use: Segments can be exported for use with other marketing platforms and channels.
• Scalability & Flexibility: Built to serve small, medium, and large brands with a robust data infrastructure.
• Integration‑Focus: Supports connections with tech stack components to act as the "single source of truth" for customer data.
• E‑commerce‑Driven Use Case: Tailored for online stores, DTC brands, and marketing teams seeking data-driven conversions.