Customer Data & Experience Platform (CDXP)

Digital Air Strike’s CDXP is an AI-powered platform designed to unify, activate, and monetize dealership data. It transforms CRM and DMS data into actionable insights, enabling personalized, automated communication across the entire customer lifecycle. CDXP helps dealerships increase lead conversions, re-engage aging leads, and boost service retention without increasing media spend.

Features

• Identity resolution and equity mining
• Dynamic, personalized messaging across channels
• Automated follow-up for up to 90 days
• Inventory-based communication tailored to customer interests
• Service retention tools with post-visit targeting
• Lease-end and finance contract re-engagement
• 360° consumer lifecycle messaging

Capabilities

• Activate hidden leads within CRM/DMS systems
• Target customers in equity positions before service visits
• Re-engage unsold or aging leads with relevant offers
• Deliver personalized content based on vehicle ownership and behavior
• Drive repeat business and trade-ins through lifecycle targeting
• Recover declined service revenue with automated reminders

Benefits

• 73% increase in lead conversion rates
• 27% reduction in time to close deals
• 10x higher likelihood of purchase from qualified leads
• 67% more spending from loyal customers
• Improved customer experience and brand loyalty
• Maximized ROI through precise targeting and automation