Increase sales and boost return on ad spend (ROAS) with an AI-powered predictive targeting system.

Combining powerful AI technology with predictive analysis When consumers see advertising messages that don't connect with their needs, they ignore or even actively avoid them. That’s why traditional channel-based advertising is no longer effective, or efficient—the one-size-fits-all campaign just doesn’t connect. [24]7 Target leverages context-based programmatic ad targeting that combines powerful AI technology with predictive analytics to anticipate what consumers are trying to do and fine-tune creative content to help them get it done. Deliver dramatically better outcomes for digital advertising spend with AI-powered programmatic targeting options.

Features

• **Programmatic Ad Targeting: **Traditional ads lack impact due to generic messaging. [24]7 Target leverages AI-powered programmatic targeting, combining data analysis and machine learning to deliver precise, context-driven ads aligned with user intent and behavior. By identifying key attributes—such as demographics, interests, and online behaviors—ads are placed on relevant open web platforms, and social media platforms to reach the ideal audience at the optimal time.
• **Predictive Analytics: **The platform utilizes customer data to anticipate broader needs and behaviors, empowering precise audience segmentation for highly effective targeting and retargeting. By analyzing patterns, personas, and behavioral data, this solution tailors messages to resonate with each segment, ensuring campaigns reach the right audience with the most impactful content.
• **Dynamic Creative Optimization: **Our Dynamic Creative Optimization (DCO) solution personalizes ad content in real-time, leveraging data-driven algorithms to deliver the most relevant, engaging ads for each user. With DCO, ad components—such as images, text, calls-to-action, and product recommendations—are dynamically assembled and optimized based on user characteristics like browsing behavior, location, and device type.
• **Social Advertising: **Our AI-driven social advertising scales campaigns and enhances engagement through programmatic ads on walled garden platforms such Facebook, Instagram, YouTube, Snapchat, TikTok and more. Personalize content using data signals and optimize for each platform’s unique features.
• **Conversational Commerce: **Conversational commerce seamlessly combines eCommerce and messaging, creating a unified shopping experience for customers. With AI-powered virtual assistants or human agents, your brand can engage shoppers directly from an ad—answering questions and guiding purchases in real-time. This approach boosts conversions and elevates the customer experience by providing personalized, immediate support throughout the shopping journey.