Overview

Meltwater Custom Reports provides bespoke reporting and analyst-backed insights for PR and marketing teams — combining quantitative media metrics with qualitative analysis to deliver ready-to-present, client-specific reports. Customers can choose which metrics, channels and formats to include, receive analyst narration and context, and get reports delivered in the format required for stakeholders. The service is intended to reduce internal reporting effort while improving the clarity and impact of communications measurement.

Features and Capabilities

• Customization & Metrics: Select the exact metrics, channels and KPIs to include; create bespoke report structures rather than templated outputs.
• Analyst-backed Insight: Analysts integrate quantitative data with qualitative commentary to contextualize results and surface meaningful narratives.
• Ready-to-present Deliverables: Reports are delivered in presentation-ready formats (slides/PDFs) with executive summaries and visual slides for stakeholder consumption.
• Dashboard & Slide Integration: Combine dashboard-generated insights and customized slides (cover slide, executive summary, visual insights) into a single report package.
• Flexible Output Formats: Deliverables can be formatted to client requirements (branded slides, PDFs, tailored layouts) to minimize internal rework.
• Time & Cost Savings: Outsourcing reporting reduces internal effort and speeds up the generation of stakeholder-ready materials.
• Data Sources & Scope: Leverages Meltwater’s media and social datasets across earned and social channels to populate report metrics.
• Automation + Manual Curation: Uses automated analytics for metrics plus manual analyst curation for interpretation and prioritization.
• Support for YouTube & Social Metrics: Includes channel- and video-level metrics where relevant, enabling reporting for video performance alongside traditional media coverage.