Custom Patient Targeting is an audience solution designed to help healthcare and life sciences organizations reach specific patient populations through advertising. It uses observed health‑related behavioral signals to model patient groups rather than relying on declared medical information or personally identifiable data. The solution allows advertisers to define targeting criteria based on conditions, treatment research, or healthcare interests. These criteria are translated into audience models using browsing behavior, content engagement, and other non‑PII signals that indicate patient relevance. Custom Patient Targeting is built to support regulated healthcare advertising environments. It follows strict privacy and compliance principles, making it suitable for pharmaceutical brands, healthcare providers, and health services seeking precise audience reach without direct access to sensitive medical data.

Key Features

Condition‑Based Audience Modeling

Identifies relevant patient groups.

• Models audiences around specific conditions
• Uses non‑PII behavioral indicators

Health‑Related Behavioral Signals

Relies on observed activity.

• Analysis of health content engagement
• Research and information‑seeking behavior

Custom Audience Definitions

Supports advertiser‑specific needs.

• Flexible criteria selection
• Tailored audience construction

Privacy‑Compliant Design

Built for regulated industries.

• No use of personally identifiable health data
• Designed to align with healthcare compliance standards

Identity‑Based Audience Resolution

Enables consistent targeting.

• Identity modeling without cookies
• Cross‑device audience recognition

Activation‑Ready Delivery

Prepared for advertising use.

• Audiences structured for media platforms
• Supports scalable campaign execution

Benefits

Improves Patient Relevance

Reaches appropriate audiences.

• Focus on condition‑specific interest
• Reduced exposure to non‑relevant users

Supports Healthcare Compliance

Designed for sensitive categories.

• Avoids direct medical data usage
• Suitable for regulated advertising environments

Enhances Media Efficiency

Optimizes healthcare spend.

• Better targeting precision
• Reduced wasted impressions

Enables Scalable Patient Outreach

Expands reach responsibly.

• Identifies broader patient populations
• Maintains relevance at scale

Simplifies Healthcare Targeting

Reduces internal complexity.

• Managed audience modeling
• No need for proprietary patient datasets