Custom AI Audiences is a data and audience modeling solution designed to help organizations create tailored advertising audiences based on their specific business goals. It applies machine learning techniques to large‑scale behavioral, contextual, and first‑party data to identify users who are most likely to exhibit desired outcomes. The solution operates without relying on third‑party cookies. Instead, it uses privacy‑compliant identity signals and probabilistic modeling to construct audiences that can be activated across digital advertising channels. Organizations can define audience criteria based on conversion behavior, engagement patterns, or other custom performance signals. Custom AI Audiences is intended for advertisers and agencies that require more precise audience targeting than standard demographic or interest‑based segments. It supports ongoing optimization by continuously learning from performance data and adjusting audience definitions over time.

Key Features

Custom Audience Modeling

Machine‑learning‑based audience creation.

• Uses advertiser‑defined success signals
• Builds audiences aligned to specific outcomes

Privacy‑Compliant Identity Resolution

Cookieless audience construction.

• Uses probabilistic and deterministic signals
• Designed to operate without third‑party cookies

First‑Party Data Activation

Leverages owned data assets.

• Incorporates customer and conversion data
• Enhances audience relevance and accuracy

Behavioral and Contextual Signals

Large‑scale data inputs.

• Analysis of browsing and engagement patterns
• Contextual understanding of user intent

Continuous Optimization

Adaptive audience refinement.

• Models retrained based on performance data
• Ongoing improvement of targeting precision

Omnichannel Activation Support

Designed for media execution.

• Audiences usable across major advertising channels
• Consistent identity logic across environments

Benefits

Improves Targeting Precision

Reaches more relevant users.

• Focus on outcome‑driven behaviors
• Reduced reliance on broad demographics

Supports Privacy‑First Advertising

Aligns with regulatory expectations.

• Reduced dependence on cookies
• Designed for modern privacy constraints

Enhances Media Performance

Optimizes advertising efficiency.

• Higher relevance can improve conversion rates
• Reduced wasted impressions

Enables Custom Strategies

Adapts to unique business goals.

• Audiences built around advertiser‑specific KPIs
• Flexible modeling inputs

Reduces Operational Complexity

Simplifies advanced audience creation.

• No need for in‑house data science teams
• Managed modeling and activation workflows