Overview

ShareThis Data Feed is a behavioral‑data‑delivery service that aggregates consented, pseudonymous digital signals from millions of websites in real time, curates user‑attributes and intent indicators, then delivers them as data‑feeds (via JSON, Parquet, CSV) for use in audience targeting, enrichment, analytics and personalization. It enables organisations to integrate large‑scale behavioural data into their systems (cloud, S3, Snowflake, GCP) and leverage it for advertising, customer intelligence and activation across programmatic platforms.

Features and Capabilities

• **Data Delivery & Format: **
  • Daily or one‑time historical feeds in JSON, Parquet, CSV formats.
  • Destination support including Amazon S3, Snowflake, Google Cloud Platform.
  • Ability to filter data by geo, domain, keywords, and other parameters to avoid ingestion of unnecessary signals.
• Audience Segments & Pre‑Built Attributes:
  • Over 1,000 off‑the‑shelf audience attributes/segments ready for activation on 40+ programmatic platforms.
  • Segments built from real behavioural signals, including interest, intent, browsing activity.
  • Custom audience creation support for bespoke attributes.
• Targeting, Enrichment & Personalization:
  • Use the feed to enrich existing user/customer records with behavioural attributes to enable personalization, predictive analytics, churn reduction.
  • Enable smarter ad targeting: reach ideal customer segments, convert high‑intent buyers, reduce ad waste.
• Schema & Integration Support:
  • Field-level information about user behaviour (cookies, MAIDs, hashed emails, IP, geolocation) captured across publisher sites globally.
  • Feed integration examples show supported identity types and how the feed transfers attributes to external systems.
• Privacy & Compliance Focus:
  • Data collected only from websites with compliant user consent protocols. Data processing audited; provider holds certifications.
  • Focus on pseudonymous data, use of hashed identifiers and anonymised behavioural signals.
• Use‑Cases:
  • Advertising: Audience activation across programmatic systems, lookalike modelling, intent‑based targeting.
  • Analytics & Insights: Market‑trend tracking, competitor activity monitoring, consumer behaviour research.
  • Enrichment & Personalisation: Append behavioural attributes to CRM/profiles, enhance segmentation, personalise content/offers.