Overview CTWA Automation is a SaaS solution by BIK that enables e-commerce brands to harness Click to WhatsApp Ads (CTWA) by redirecting ad clicks from social channels straight to WhatsApp conversations. From there, automated chat flows guide the lead through qualification, intent capture, nurturing, and ultimately conversion—all while tracking campaign metrics and ROI across channels. The platform promises higher lead capture, lower acquisition cost, and improved return-on-ad-spend.

Features and Capabilities

• Ad Click to Chat Journey: Redirect prospects who click on CTWA ads into WhatsApp chat flows, eliminating traditional landing page drop-off.
• Automated Chat Flow Builder: Build and deploy personalized chat journeys triggered by the ad click, ice-breaker, or intent of the user.
• Lead Qualification & Retargeting: Score leads based on behaviour in chat, then retarget high-intent users via WhatsApp or e-mail campaigns.
• Deep Analytics & Attribution: Track performance end-to-end: clicks → chat → conversions; view metrics like cost per message, cost per lead, and ROAS.
• Integration with Meta (Facebook/Instagram) Ads: Configure CTWA ads via Meta Ads Manager, linking ad ID, WhatsApp number, and the BIK dashboard for unified management.
• Support for E-Commerce Use Cases: Specifically designed for brands converting through WhatsApp, recovering carts, and guiding purchases directly within the chat experience.
• Scalability & Multi-Channel Automation: While centered on CTWA, the platform integrates seamlessly within BIK’s broader automation stack, supporting Instagram, email, SMS, chatbots, and CRM workflows.