Overview

Amagi's CTV Monetization platform is designed to help content owners maximize their ad revenues by dynamically optimizing ad inventory across connected TV (CTV) platforms. It leverages advanced technologies like programmatic ad insertion and dynamic ad insertion (DAI) for both live and on-demand content. The solution provides real-time data analytics, efficient ad targeting, and optimized ad scheduling to increase CPMs. By offering seamless integration across various OTT platforms and devices, Amagi enables enhanced operational control, efficiency, and improved ad experiences.

Features and Capabilities

• Dynamic Ad Insertion (DAI): Amagi’s DAI allows seamless integration of targeted ads into live broadcasts, linear channels, and on-demand video content, ensuring that the right ads are shown to the right audience at the right time.
• Real-time Programmatic Ad Marketplace: With Amagi ADS PLUS, advertisers can participate in a competitive marketplace, enabling real-time programmatic buying that maximizes ad revenue through dynamic bidding and higher CPMs.
• Optimized Frequency Control: The platform helps regulate the frequency of ads shown, preventing viewer fatigue and ensuring a balanced user experience while maintaining high ad revenues.
• Advanced Targeting: By leveraging detailed audience data, Amagi allows for more precise ad placements based on demographics, behavior, and context, increasing engagement and ad performance.
• Seamless OTT Integration: The platform integrates smoothly with major over-the-top (OTT) services, ensuring compatibility across different streaming devices and platforms, and offering a consistent ad experience.
• Unified Scheduling: Content owners can centrally manage both direct and programmatic ad inventories from a single interface, streamlining the ad scheduling process and improving operational efficiency.
• Granular Ad Management: Amagi offers fine-tuned control over ad placement, including management of ad breaks, pod creation, and placement sequencing, ensuring the right message is delivered at the right time.
• Operational Efficiency: By automating the ad inventory management process and providing real-time analytics, Amagi optimizes revenue generation while reducing manual intervention and operational complexity.