Overview

CRMNEXT is recognized as a Leader in Forrester Wave™ Financial Services CRM, 2023. The evaluation included BUSINESSNEXT as a leader, securing the highest scores for Prospecting and Outreach, Lead Generation and Prioritization, Customer Insight and 360 View, Account Opening, and Customer Self-Service and Engagement Capabilities.

Key Features

• Increase first touch resolutions: Resolve customer issues at first contact with AI-guided resolution journeys and straight-through processes.
• Reduce cost to serve: Minimize costs by eliminating silos and deploying hyper-automation in service processes across touchpoints and channels.
• Be where your customers are: Engage and serve to sell across modern and traditional channels with Open Communication Platform (OCP).
• ROI-driven campaigns: Create Multichannel, Multiwave, and Multistep Campaigns with event-triggered responses.
• AI-driven Personalization: Use AI-powered templates management that uses predefined templates or intelligently personalizes one without HTML coding with AI suggestive keywords or content.
• Smart Analytics: Natively embed A/B and multivariate testing and enable rule-based algorithmic attribution.

Benefits

• Organized systems to eliminate chaos and confusion.
• Integrated processes and people into one unified workflow.
• Reinvented consumer journeys and work models to upgrade your business.
• Industry-specific editions ready for immediate use.
• Faster multi-country rollout on a multi-tenant architecture.
• Cementing Banking Dominance With An Intelligent, Unified Platform Across All Lines Of Businesses.