emBlue's CRM B2C solution provides businesses with the essential resources to deepen client relationships and deliver unique customer experiences that differentiate them from competitors. This platform allows for the integration and unification of various customer databases, enabling users to improve contact details, segment and analyze their user base, and even predict target customer behavior. It facilitates the creation of highly personalized campaigns and automations, ensuring relevance in customers' daily lives by relating to their interests. The system helps businesses understand their customers' happiness levels and simplifies overall customer management to maximize results. The solution gathers crucial client data, tracking all communications in one location and automatically updating information in real-time. Leveraging Machine Learning, it predicts customer behavior by analyzing previous purchases and website navigation, identifying products or services customers are most likely to be interested in. Features like "emBlue recipes" offer predefined segments for hyper-customizing message content, while "eCommerce Segments" provide additional criteria for consumer base segmentation, such as recent purchases or product categories. Dynamic segments are continuously updated based on individual customer behavior and interaction with campaigns, allowing for the development of more effective communications.

Features & Benefits

• Customer Data Management & Unification
  • Integrate and unify databases, improve contact details, gather crucial client data, and track all communications in one location with automatic updates.
• Advanced Customer Segmentation & Analysis
  • Segment and analyze your user base, predict target behavior using Machine Learning, and utilize "emBlue recipes" for predefined segments.
  • eCommerce Segments based on purchases, product categories, and items
  • Dynamic segments updated by customer behavior and campaign interaction
• Personalized Campaign Creation & Automation
  • Create smarter, more effective campaigns and automations with hyper-customized content.
• Customer Experience & Satisfaction Monitoring
  • Create a distinctive brand experience and monitor customer happiness levels, including a Happiness Module and NPS.
• Comprehensive Marketing Capabilities
  • Includes Email Marketing, Pixel tracking, Marketing Automation, Remarketing, Banners Pop Ups, SMS, and Push Notifications.
• Integration & Usability
  • Offers integration through various platforms and a user-friendly Drag and Drop interface.
• Business Intelligence
  • Provides insights for informed decision-making.