Criteo Commerce Yield is a unified retail media platform designed for retailers and marketplaces to monetize their inventory and first-party data. It offers a modular approach to onsite and offsite monetization, enabling retailers to launch, customize, and scale their retail media programs. The platform combines AI-powered ad delivery, real-time analytics, and privacy-compliant data usage to meet monetization goals while maintaining a positive shopper experience.

Features

• Sponsored Products: Native ads served on relevant search, category, and product detail pages using advanced machine learning.
• Onsite Display & Video: Monetize onsite inventory at scale with engaging ad formats.
• Offsite Reporting & Insights: Extend reach and measure performance across channels.
• CPC Model: Campaigns operate on a cost-per-click basis, optimized by AI using intent signals.
• Bid Optimization: AI selects SKUs most likely to drive engagement.
• Contextual Relevance: Ads blend naturally with organic content based on shopper behavior.
• Data Monetization: Monetize first-party data with behavior-based ads and targeted campaigns.
• Enhanced Targeting & Personalization: Use customer insights for personalized experiences.
• Closed-Loop Reporting: Real-time analytics and attribution at SKU, brand, and category levels.
• Omnichannel Strategy: Connect online intent to in-store outcomes.
• Commerce Dataset Integration: Enhance retailer data with Criteo’s large-scale commerce dataset.
• Flexible Platform Options: Use out-of-the-box solutions, customize private market tools, or scale with professional services.

Benefits

• Demand at Scale: Access to 2,500 brands, 185+ agencies, and 60+ DSP partnerships.
• Full Control: Retailers decide which advertisers access inventory and at what price.
• Fast Integration: Onboard data via Criteo’s OneTag or CDP partners.
• Privacy-Compliant: Maintain control over data with secure, consent-based practices.
• Customizable Solutions: White labeling, inventory controls, and advanced reporting available.
• Expertise & Support: Backed by 20+ years of retail media experience and professional services.
• Proven Performance: Trusted by 17,000+ global clients for measurable monetization outcomes.