Criteo Commerce Max is a retail media platform that simplifies how advertisers plan, buy, and measure campaigns across hundreds of retailers and premium publishers. It unifies onsite and offsite inventory, enabling advertisers to reach customizable retailer audiences across the open internet. Commerce Max is trusted by over 17,000 advertisers globally and is designed to overcome fragmentation in retail media.

Features

• Sponsored Products: Promote products directly on retailer sites to drive visibility and conversions.
• Onsite Display & Video: Engage shoppers with impactful display and video ads on retailer websites and apps.
• Offsite Display & Video: Extend reach across the open internet using personalized display and video ads.
• Audience Reach: Target customizable audiences using retailer first-party data for precise targeting.
• SKU-Based Campaigns: Run multi-retailer campaigns with SKU-centric audience targeting and SKU-level reporting.
• Unified Platform: Access hundreds of retailers and publishers with standardized measurement tools.
• Real-Time Measurement: Monitor performance with real-time SKU-level insights and transparent reporting.
• API Support: Integrate with the Criteo Retail Media API to enhance media performance from any platform.
• Learning Commerce Academy: Access certifications and courses in programmatic and retail media.

Benefits

• Simplified Media Buying: Eliminate the need to juggle multiple platforms with a single solution.
• Omnichannel Performance: Deliver personalized ads across channels with data-driven insights.
• Scalable Activation: Manage and measure retailer first-party audiences at scale.
• Product-Centric Strategy: Focus on SKU-level performance for deeper insights and optimization.
• Privacy-Safe Data Use: Retailer controls safeguard first-party data with consent-based practices.
• Proven Results: Case studies show significant uplift in conversion rates, revenue per user, and new-to-brand shoppers.