Criteo Commerce Grid is the world’s first commerce supply-side platform (SSP), purpose-built to connect media owners, agencies, and retailers with commerce-driven advertising demand. It harnesses exclusive commerce signals and AI-powered audience segments to deliver personalization at scale, optimize monetization, and unlock the full value of shopper data. Commerce Grid bridges media and retail with unique formats and transparent, privacy-compliant data usage.

Features

• Commerce Audiences: Real-time audience segments built from shopping behavior, consented signals, and predictive insights.
• Granular Segmentation: Tailors messaging to individual commerce behaviors and interests.
• Personalization at Scale: Combines exclusive commerce signals with AI to predict buyer intent.
• Exclusive Demand Access: Instant access to 17,000+ brands, retailers, and agencies.
• Commerce Formats: Unique ad formats designed to capture incremental demand across media and retail.
• Commerce Affinity Deals: Always-on shopper packages using SKU-level sales data and live browsing signals.
• Programmatic Monetization Tools: On-site and off-site audience extension with full control and transparency.
• Supply Packaging for Agencies: Commerce-powered supply packages activated through any DSP.
• Yield Insights & Optimization: Tools to support performance-driven supply paths and fraud prevention.

Benefits

• Maximized Monetization: Purpose-built SSP for commerce ensures higher CPMs and better yield.
• Enhanced Advertiser Outcomes: Precision targeting and personalization drive stronger performance.
• Privacy-Compliant Data Use: Built on consented data from searches, purchases, and ad interactions.
• Unified Commerce Ecosystem: Connects publishers, retailers, and agencies in a single platform.
• Flexible Integration: Supports open exchange and deal ID access, compatible with any DSP.
• Proven Results: Case studies show significant increases in CPMs and reduced cost of sale.