Haines Criss+Cross is a cloud-based software solution designed to deliver detailed property, homeowner, and contact information for businesses focused on lead generation and targeted marketing. The platform aggregates up to 300 searchable data points per record, including age, income, credit score, property characteristics, and contact details such as phone numbers and emails. Users can build telemarketing lists, target prospects around specific locations, and run direct mail or email campaigns. Criss+Cross supports advanced search capabilities, including map-based searches (polygon, radius, freehand), vehicle data targeting, and filtering by demographic or behavioral criteria. The system is widely used by real estate agents, mortgage lenders, insurance professionals, and home improvement contractors to identify high-potential leads, streamline prospecting, and improve marketing efficiency. The platform also integrates with CRMs and auto-dialers, and offers tools for data enhancement and campaign planning.

Key Features

Comprehensive Data Access Up to 300 searchable data points per record for deep prospecting.

• Property, homeowner, and contact information
• Demographic and behavioral data (age, income, credit score, vehicle ownership)

Advanced Search & Targeting Flexible tools for precise lead identification.

• Map-based searches: polygon, radius, freehand
• Filter by property type, owner status, and more

Telemarketing & CRM Integration Seamless list building and export for outreach.

• Curate telemarketing lists for upload to auto-dialers or CRMs
• Export data for direct mail and email campaigns

Custom Lead Generation Identify and target specific prospect segments.

• Target around recent jobsites or specific neighborhoods
• Find owners of multiple properties, renters, or new movers

Reporting & Data Enhancement Tools to improve and expand marketing data.

• Upload and enhance existing lists
• Export branded reports and analytics

Benefits

Efficient Prospecting Streamlines lead identification and outreach.

• Reduces manual research time
• Focuses on high-conversion prospects

Data-Driven Marketing Enables targeted, cost-effective campaigns.

• Improves ROI by reaching the right audience
• Reduces wasted spend on low-potential leads

Scalability & Flexibility Adapts to various business sizes and needs.

• Suitable for individuals, teams, and enterprises
• Customizable search and reporting options

Market Expansion Supports entry into new geographic or demographic markets.

• Identifies new opportunities for business growth
• Facilitates strategic planning and campaign execution