CrowdRiff Creators is a SaaS solution that enables travel brands and destination marketing organizations (DMOs) to source, manage, and license authentic short-form video content from local creators. The platform streamlines the entire process, handling creator sourcing, briefing, contracting, payments, and content delivery, allowing brands to quickly build a library of high-quality, fully licensed video assets ready for use across social media, websites, and marketing campaigns. This approach focuses on engaging local creators with deep knowledge of their destinations, resulting in more trustworthy and engaging content for travelers, while eliminating the administrative burden typically associated with influencer management.

Key Features

Creator Sourcing Finds and vets local creators based on brand needs.

• Matches brands with creators who have authentic local perspectives.
• Handles creator briefing and quality assurance.

Scalable Content Creation Delivers a steady flow of licensed, raw video assets.

• Provides packages starting at 250+ video clips.
• Content is ready for repurposing on multiple channels.

Creator Management Manages all logistics, paperwork, and payments.

• Handles onboarding, contracting, and compensation.
• Brands interact only with the finished content, not the creators.

Flexible Licensing Provides broad usage rights for all delivered content.

• Worldwide, non-exclusive, perpetual license with no royalties.
• Content can be used and repurposed freely across channels.

Content Delivery and Editing Delivers raw MP4 video files for maximum flexibility.

• Supports use in TikTok, Reels, Shorts, and other formats.
• Integrates with CrowdRiff Studio for easy editing.

Quality Guarantee Ensures satisfaction with delivered content.

• 4.5/5 average quality rating.
• Offers revisions if content does not meet expectations4.

Benefits

Reduced Workload Eliminates the administrative burden of content sourcing.

• CrowdRiff manages creator selection, contracting, and payments.
• Brands save significant time and resources.

Faster Content Turnaround Accelerates content production cycles.

• Reduces time between posts by up to 76%.
• Content typically delivered within 6 weeks of request.

Higher Engagement Delivers authentic, local content that resonates with audiences.

• Increases engagement by up to 45%.
• Builds trust with travelers through real, local stories.

Scalable Content Strategy Supports ongoing content needs for various campaigns.

• Enables brands to build extensive content libraries.
• Facilitates consistent posting and algorithm optimization.