Creative Studio, a component of the Bannerflow Platform, is designed to streamline the entire campaign lifecycle, from creation to publishing and management, across a wide array of major digital networks. It maximizes reach across display, social, DOOH (Digital Out-of-Home), in-app, on-site, and email channels. The platform offers robust creative campaign management capabilities, including direct integrations with over 20 ad servers, networks, and DSPs, alongside options for custom solutions. It facilitates efficient workflows for social media ads, allows for full control over affiliates, and provides an intuitive interface for automated distribution. Creative Studio supports dynamic content by combining automation, creativity, and data feeds, enabling ads to stay relevant with automatic and live data feeds (e.g., product offers, stock inventories) without requiring any coding. Users can make instant updates to live ads, ensuring brand consistency and agility in responding to market changes. The platform also enhances advertising performance through data-driven decision-making, offering seamless connections to DMPs, DSPs, and ad servers, A/B testing, heatmaps for customer interaction insights, and comprehensive campaign analytics. Furthermore, it provides tools to schedule and rotate campaigns with an intuitive calendar view, fallback creatives, decision tree automation, and flexible rotation options across multiple channels. Finally, Creative Studio boosts campaign performance through auto-optimization, employing a smart algorithm to promote the best ad creatives, automate asset optimization based on click-through data, and enable testing of up to 20 creatives per test, leading to significant cost savings compared to manual methods.

Features & Benefits

• Creative Campaign Management
  • Publish and manage campaigns directly across major networks, maximizing reach across display, social, DOOH, in-app, on-site, and email.
• Publish Across Channels:
  • Benefit from direct integrations to over 20 ad servers, networks, and DSPs, with options for custom solutions.
• Workflow for Social Ads:
  • Create and publish social media ads directly into existing social campaigns and ad sets.
• Affiliate Control:
  • Gain full control over affiliates and ensure the publishing of brand-consistent ads.
• Streamlined Processes:
  • An intuitive interface and automated distribution provide a more efficient publishing workflow.
• Export to Facebook:
  • Directly export images and videos to Facebook Ads Manager.
• Dynamic Content
  • Combine automation, creativity, and data feeds to make campaigns that convert and stay relevant.
• Automatic Data Feeds:
  • Use automatic data feeds to update ad creative with specific product offers or messages whenever needed.
• Relevant Content:
  • Dynamic content ensures ads remain relevant to customers based on timing and context.
• Live Data Feeds:
  • Apply and connect a range of live data feeds, such as stock inventories or live odds, to digital ads across entire campaigns.
• No Coding:
  • Increase engagement by making all display advertising dynamic via drag and drop, without coding.
• Live Ad Updates
  • Maximize agility and brand consistency by keeping live ads always relevant, up-to-date, and error-free.
• Instant Campaign Updates:
  • Update ads instantly without republishing, ensuring all content remains fresh and on-brand across every channel.
• Enhanced Agility:
  • Respond quickly to market or regulatory changes with real-time adjustments that reach the audience immediately.
• Streamlined Workflow:
  • Make edits directly in-platform, saving time and reducing production hassle while ensuring ad consistency and compliance.
• Customizable Publishing Options:
  • Distribute and update ads across a wide range of networks, with flexible integration for unique brand needs.
• Analyse Creatives
  • Enhance advertising performance through data-driven decision making.
• Seamless Connections:
  • Seamlessly connect to data management platforms (DMP), demand side platforms (DSP), and ad servers.
• A/B Testing:
  • Evaluate ad versions and variations using A/B testing and real-time data analytics to find what converts best.
• Heatmaps:
  • Gain live insight into how customers are interacting with creatives via heatmaps.
• Campaign Analytics:
  • View metrics such as click-through rate, clicks, impressions, video starts and views, with the option to add custom events.
• Schedule and Rotate Campaigns
  • Show audiences timely offers or react to events with full control over campaign timing and delivery.
• Intuitive Setup:
  • Benefit from an intuitive interface with calendar view and WYSIWYG workflow for managing events.
• Fallback Creatives:
  • Stay prepared and cover gaps in the ad calendar with fallback creatives.
• Decision Tree Automation:
  • Automate the publishing of live ads with easy-to-apply decision tree technology to save time.
• Flexibility:
  • Rotate between multiple ad creatives, with options for weighting and overriding to show different ads simultaneously.
• Cross-Channel Control:
  • Simplify control over multiple channels with cloud scheduling for HTML5 display, affiliates, onsite, DOOH, and digital signage.
• Auto-optimisation
  • Boost performance via a smart algorithm which promotes the best ad creative.
• Simple Setup:
  • Intuitive and simple to set up via drag and drop for campaigns.
• Smarter Optimisation Algorithm:
  • Utilizes an industry-leading optimization algorithm for better, quicker results, adaptable to brand needs.
• Automated Optimisation:
  • Automates optimization of all ad assets, including fonts and images, based on click-through data.
• Test More Creatives:
  • Boost performance by testing up to 20 creatives per test, exceeding industry best practice.
• Cost Savings:
  • Save money compared to traditional manual testing through automated creative optimization.