Bannerflow Creative Personalisation is a marketing solution designed to maximize return on investment by ensuring the right message reaches the right person at the right time with the best creative, every time. It achieves this by connecting to all major personalization solutions and leveraging Dynamic Creative Optimisation (DCO). The platform empowers users to produce dynamic ad experiences with hundreds of tailored variations, creating hyper-relevant and impactful campaigns that combine analytics with auto-optimisation for quality outputs. It allows for the real-time optimisation of live dynamic creatives without relying on cookies, integrating seamlessly with existing advertising technology. Beyond DCO, the platform also offers robust Product Recommendations capabilities. It enables the display of specific products and relevant offers to target audiences, drawing from product catalogues and other data sources. Marketers can safely re-engage users through retargeting, promoting products a user has previously shown interest in, thereby improving conversion rates. The system facilitates faster action by integrating product feeds for effective cross-selling and tackling cart abandonment. Furthermore, it allows for the transformation of data into compelling visuals by connecting to existing product recommendation or inventory solutions, enriching personalized offers.

Features & Benefits

• Dynamic Creative Optimisation (DCO)
  • Powers the creation of hundreds of tailored ad variations, enabling the production of hyper-relevant and impactful campaigns through analytics and auto-optimisation.
• Real-time Ad Optimisation
  • Allows for the optimisation of live dynamic creatives in real-time, without using cookies, by leveraging existing advertising technology to maintain relevance.
• Creative Variation for DCO
  • Facilitates injecting creativity into DCO campaigns using a range of creative variations, including video, interactivity, and live data feeds, to connect with specific viewers.
• Seamless Integration
  • Connects to all major personalization and DCO solutions, offering a customisable setup tailored for marketing teams’ processes, knowledge, and technology.
• Targeted Product Display
  • Enables showing specific products and offers to target audiences via product catalogues and other data sources.
• Safe Retargeting
  • Re-engages users by promoting specific products they have previously expressed interest in, improving the chances of conversion.
• Product Feed Integration
  • Allows for faster retargeting via product feeds to effectively cross-sell and address cart abandonment.
• Data-to-Visuals Connection
  • Connects the platform to existing product recommendation or inventory solutions to personalize offers with richer visuals.