Crafters by Silverpush is an interactive video advertising platform that empowers brands to create engaging, goal-specific ad experiences across CTV, mobile, and the open web. It supports a wide range of interactive formats and integrates with Silverpush’s Mirrors AI for real-time optimization and performance tracking. Whether the goal is lead generation, shoppable ads, or consumer surveys, Crafters delivers immersive ad formats that drive results across the funnel.

Features

• Interactive Video Ad Formats: Includes click-to-score, drag-and-score, puzzles, quizzes, spin wheels, tap & reveal, and more.
• Diverse Ad Templates: Offers formats like curtain scroll, tap to buy, chatbot, mini games, spotlight placards, pendulum, bubble burst, decision trees, and calculators.
• Real-Time Optimization: Campaigns are continuously optimized based on engagement metrics and performance insights.
• Goal-Specific Campaign Creation: Ads are tailored to specific objectives such as lead generation, product discovery, or user engagement.
• Detailed Engagement Reports: Silverpush provides comprehensive analytics including video completion rates, engagement rates, site visits, and conversions.
• Integration with Mirrors AI: Combines contextual intelligence with interactive formats for award-winning campaign results.

Benefits

• High Engagement Rates: Interactive formats lead to deeper user involvement and higher engagement (4.3% average).
• Improved Conversion Metrics: Campaigns have shown strong performance with 60% video completion rates and thousands of site visits and add-to-cart actions.
• Enhanced User Experience: Gamified and interactive ad formats offer unique experiences that resonate with consumers.
• Scalable Across Channels: Works across CTV, mobile, and open web environments.
• Award-Winning Performance: Recognized with Gold at Afaqs Digies 2025 for “Best Results, Use of Shoppable Media.”