Overview

The ShareThis CPG Data Solution provides brands, retailers and agencies with real‑time consumer interest and intent data drawn from the open web, focused specifically on the consumer packaged goods (CPG) sector. It enables the activation of audience segments, enrichment of first‑party data and analytics of consumer behaviour across more than one thousand predefined segments and customised custom segments. The offering emphasises scale (billions of events, millions of domains), privacy‑compliance, and actionable insights for targeting, personalization and activation.

Features and Capabilities

• Audience & Segments: Ready‑to‑use CPG‑specific segments (50+ segments) plus >1000 standard segments for immediate activation on 40+ platforms.
• Curated Data Feeds: Predictive attributes, interest scores, behavioural signals covering 150+ CPG product categories.
• Insights & Analytics: Enables forecasting demand, optimizing inventory/assortment, measuring campaign effectiveness, gaining consumer sentiment in near‑real‑time.
• Targeting & Activation: Reach high‑intent consumers, reduce ad‑waste, test creative targeting, support cross‑channel data activation.
• Identity & Scale: Global data coverage (1.2 B+ CPG events, 379 M+ users consuming CPG content, 197 K+ domains) sourced from a publisher network with consented behaviour signals.
• Privacy & Compliance: Data collection adheres to ethical standards, filters out sensitive segments, supports cookieless and identity transitions.
• Customisation & Flexibility: Custom segment building in less than a day, flexible data formats and feeds for ingestion into client systems.