Core by Cleeng is a comprehensive digital subscription management system built for Direct-to-Consumer (D2C) businesses. It aims to maximize customer Lifetime Value (LTV) by streamlining operations and providing a seamless user experience. The platform offers flexible integrations through an open API architecture and a robust integration hub, allowing easy connection to new platforms without starting from scratch. Its multi-tenant SaaS design ensures scalability and reliability for high-volume growth and peak demand. Core empowers businesses to boost revenue with flexible subscription pricing, adapt monetization strategies, and leverage innovative pricing models to combat seasonal churn and increase conversions. It streamlines day-to-day operations by enabling quick creation of offers, pausing/resuming subscriptions, localizing pricing, and building upgrade pathways. The system provides actionable insights from content performance, allowing data-driven decisions to optimize offers and drive subscriber retention. Advanced pricing tools help optimize segmentation, pricing tiers, and promotions for maximum subscriber revenue. Core focuses on retention by identifying at-risk customers and re-engaging them with over 60 targeted campaign types, including pause and resume options, and loyalty, upsell, and retention strategies with actionable analytics. It also enables upsell opportunities through frictionless upgrade options and gifting, and allows experimentation with flexible pricing via over 60 coupon options, personalized VIP checkouts, and exclusive incentives. The platform integrates seamlessly with apps and telcos, unifying subscription channels across web, mobile app stores, and connected TVs. It consolidates data from multiple sources for a holistic view of customer behavior, simplifying data operations. Core offers superior ROI with intelligent, flexible subscriber management capabilities, reducing maintenance costs and setup time significantly. It simplifies complex tasks, offering transparent, direct control for seamless subscription management. The system provides tailored pricing solutions for D2C use cases, versatile options for seasonality, and simplified coupon campaign creation. Core includes identity management and authentication features like registration, SSO, login, marketing consents, and customer management, as well as billing and entitlements for global payment processing, renewals, cancellations, and upgrades. Product and pricing management includes multiple offer types, free trials, VIP checkout, seasonal subscriptions, coupon management, upgrades/downgrades, and hybrid monetization. Native App Stores and CTV Connectors expand audience reach with pre-built integrations for various platforms. The platform provides a frictionless checkout process and a "MyAccount" portal for customers to manage their subscriptions. Cleeng served 9.1 billion API requests in 2024, demonstrating its robust infrastructure.

Features & Benefits

• Multi-Channel Subscription Management: Unifies subscription management across web, mobile app stores, and connected TVs, reducing integration complexities.
• Flexible Integrations: Open API architecture and integration hub allow easy connection to new platforms without starting from scratch.
• Scalability and Reliability: Multi-tenant SaaS platform designed for high-volume growth and peak demand.
• Flexible Subscription Pricing: Adapt monetization strategies with flexible models and targeted price promotions to beat seasonal churn and maximize conversions.
• Streamlined Operations: Create offers, pause/resume subscriptions, localize pricing, and build upgrade pathways with a single click.
• Actionable Insights: Track monetization strategy effectiveness in real-time for data-driven decisions and subscriber retention.
• Retention Focus: Identify at-risk customers and re-engage them with 60+ targeted campaign types, including pause and resume options.
• Upsell Opportunities: Drive revenue growth with frictionless upgrade options for existing customers and expand subscriber base through gifting.
• Identity Management and Authentication: Enhance security and streamline authentication with features like Cleeng Capture and Cleeng SSO.
• Billing and Entitlements: Grow revenue with global processing of payments, renewals, cancellations, and upgrades.
• Product and Pricing Management: Experiment with subscription models and pricing strategies including free trials, VIP checkout, and coupon management.
• Native App Stores and CTV Connectors: Expand audience reach with pre-built integrations for connected TVs and mobile app stores.