TrustArc's Cookie Consent Manager helps organizations meet global consent requirements with minimal effort while maximizing opt-ins and fueling customer trust. With increasing regulations and enforcement actions on cookies, tracking technologies, and ad tech, it’s important to ensure your digital marketing and advertising remain compliant. The platform is built on privacy expertise and automation to help you meet global consent requirements. It provides a privacy-first, always-compliant global cookie banner. It saves time with easy setup, automated tracker scans, and quick installation on your websites. It automates key activities like tracker categorization, cookie blocking, and more in accordance to laws and standards globally.

Features:

• Global compliance and accessibility Easily meet the requirements of multiple privacy laws and regulations from across 100+ global jurisdictions, and manage multiple international domains and languages. WCAG 2.2 – Level AA and ADA guidelines supported ensuring accessibility for all users.
• Privacy-first capabilities Optimize your digital experiences to support GPC browser signals, opt in/opt outs like Do Not Sell or Share, Do Not Track signals, IAB TCF 2.2, IAB CCPA, IAB GPP, Google Consent Mode, AdChoices, etc.
• Amplify your advertising compliance Control sharing or selling of personal data to advertisers using IAB frameworks and our technologies to comply with regulations such as CCPA or GDPR.
• Enable seamless consent experiences across multiple devices and browsers Provide the best customer experiences with consistent consent choices across multiple devices or browsers. Reduce bounce rates and improve website conversions without constant cookie or tracker banners popping up.
• Transparent compliant disclosures Promote transparency and trust with online tracker disclosures (fulfilling requirements under CCPA, CDPA, UCPA, CTDPA, and CPA) – avoiding fines/lawsuits and damaging brand trust while ensuring optimal participation in customer loyalty, referral, and discount programs.
• CMP Supported by Google and Twilio Provide the best advertising experience while meeting all technical requirements with Google and Twilio’s ad products.
• Instant cookie consent set-up Deploy customized cookie banners in four easy steps, with one script for all your websites and for your mobile apps.
• Configurable consent banners Multiple configuration options with geographic IP detection to meet both your jurisdiction-specific compliance requirements and your brand requirements.
• Real-time executive dashboards Enjoy on-demand metrics (device type, opt-ins/opt-outs, bounce rates) with flexible filtering and integrations for complete visibility.
• Automated website scanning Perform unlimited and frequent scans of online trackers on your website to identify suspicious trackers and meet compliance requirements (e.g. CCPA, CPA). Includes advanced scanning capabilities for vendor management (e.g. scan behind logins or HTML forms).
• Automated categorization Automatically bucket cookies and trackers into required, functional, and advertising categories – no manual intervention needed, simply review.
• Auto-blocking Enable auto-block functionality to support different consent use cases, including “zero-cookie load”.