Conversion+

CarNow Conversion+ is a purpose-built digital retailing solution tailored for independent automotive dealers. It provides a curated toolkit that supports every phase of the car-buying journey—from online browsing and live chat engagement to test drive scheduling and in-person deal closures. Designed to maximize lead conversion and streamline operations, Conversion+ empowers dealers to deliver a seamless, high-converting customer experience.

Features

• Live Chat Engagement: Real-time conversations with customers to answer questions and guide them through the buying process.
• Pricing Calculator: Customizable payment configuration based on trade-in, down payment, and payoff details.
• Appointment Scheduler: Simplifies test drive and consultation bookings, increasing appointment volume.
• Pre-Qualification Tool: Allows customers to check credit eligibility without entering sensitive personal data.
• Conversational CTA Buttons: Interactive call-to-action elements that drive engagement and lead conversion.
• Trade Tool Integration: Seamless valuation through platforms like TradePending and KBB.com.
• Click-to-Lead Optimization: Enhances conversion rates from chat and website interactions.

Capabilities

• End-to-End Buyer Journey Support: Covers browsing, engagement, scheduling, and closing.
• Lead Conversion Acceleration: Turns chats and interactions into qualified leads with minimal friction.
• Customizable Dealer Experience: Tools can be tailored to match dealership branding and workflows.
• Data-Driven Insights: Tracks click-to-lead rates, trade valuations, and pre-qualification metrics.
• Scalable Deployment: Easily implemented across multiple independent dealership locations.
• Integrated Platform Access: Connects with CarNow’s DealerHome for unified deal and conversation management.

Benefits

• Higher Lead Conversion Rates: Optimized tools and workflows increase the volume of qualified leads.
• Improved Customer Experience: Seamless, intuitive interactions build trust and drive engagement.
• Reduced Drop-Offs: Conversational CTAs and real-time support keep buyers moving through the funnel.
• Increased Appointments: Streamlined scheduling boosts test drive and consultation bookings.
• Enhanced Operational Efficiency: Automation and integration reduce manual tasks and improve team productivity.
• Greater Deal Closure Speed: Tools support faster transitions from interest to purchase.