ContentDiscovery is an AI-powered advertising engine designed for FAST (Free Ad-Supported Streaming TV) publishers to grow their high-value viewership and prove marketing ROI. It analyzes real-time viewer engagement and monetization signals to identify audiences that will meet Return on Ad Spend (ROAS) goals. By connecting viewer engagement and monetization data, ContentDiscovery reveals the true ROI of FAST marketing campaigns and uses AI to target profitable audiences, transforming marketing from a cost center into a revenue driver. The platform leverages first-party data, machine learning, and creative optimization to find and convert high-value audiences at scale, driving lifetime value. It analyzes content to identify audiences likely to tune in repeatedly, and uses Wurl’s first-party viewership data from over 600 million CTV devices to scale user acquisition campaigns profitably. Campaigns are continuously optimized across CTV and mobile channels with real-time performance insights. ContentDiscovery offers white-glove service with dedicated Wurl growth experts, real-time reporting dashboards, and creative production support through AppLovin’s Creative Services.

Features & Benefits

• AI-Powered Viewer Acquisition: Targets viewers likely to hit ROAS goals using real-time engagement and monetization signals.
• ROI Proving for FAST Channels: Connects viewer data to reveal true ROI and turns marketing into a revenue driver.
• Scalable and Profitable Growth: Analyzes content and leverages Wurl's CTV data to scale UA campaigns profitably.
• Cross-Channel Optimization: Continuously optimizes campaigns across CTV and mobile with real-time insights.
• Managed Service and Reporting: Offers dedicated growth experts, real-time dashboards, and creative production support.