Scale content production and deliver game-changing campaigns

Centralize planning   Plan detailed content and campaigns, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks. 

• Shareable, multi-view calendars give full visibility into upcoming content and campaigns 
• Ensure alignment with detailed content and campaign briefs 
• Manage and organize marketing requests with customizable forms

Create, preview, and publish   Make cross-functional content creation a breeze. 

• Build content in any format directly in the platform
• Use flexible workflows to make sure content is swiftly reviewed and approved
• Provide feedback easily through comments, markups and annotations
• Supplement with AI to accelerate content production
• Preview and publish to any (yes, any!) downstream channel—without ever leaving the platform 

Get the most out of your content  Store all of your brand-approved assets in a centralized (just-for-marketing) repository. 

• Increase reuse of content with fully-integrated creation and publishing workflows 
• Use AI-powered tagging and asset renditions to automate time-intensive tasks 
• Control your brand with shareable collections, asset expiration, and brand portals and templates 

Stay data-driven   Keep tabs on content performance and the efficiency of your content lifecycle. 

• Gain insight into content engagement with robust performance analytics 
• Easily tie content to business impact and capitalize on impactful assets with ROI analytics 
• Drill into efficiency: Pinpoint blockers, what content is being produced for certain audiences, and more with operational analytics

Benefits

• **Total transparency: **Gain insight into everything the marketing organization is working on and what's coming next 
• **Keeping it all aligned: **Bust down silos and ensure every marketing activity is fully aligned with the organization's goals 
• **Better content, faster: **Use streamlined processes, workflows, and data-driven insights to create quality content that will impact the bottom line 
• **Maximized content usage: **Put an end to content waste and seamlessly reuse and distribute brand-approved content to downstream channels 
• **Thoughtfully-embedded AI: **We’re constantly innovating and adding meaningful AI capabilities to help accelerate and improve your marketing efforts (so you don’t have to) 
• **Lower TCO: **Reduce or remove additional vendor costs by standardizing on a single vendor that’s *actually* built for marketers