GWI is a consumer research platform designed to provide real-time insights into audience behaviors and preferences. It leverages advanced data analytics to help businesses make informed decisions based on reliable consumer data.

Key Features

Audience Profiling Build detailed profiles of target audiences using extensive data points.

• Over 250,000 profiling points
• Includes interests, attitudes, and buying habits

Customizable Dashboards Create personalized dashboards to visualize data trends.

• Prebuilt and customizable options
• Shareable across the organization

Crosstabs Analysis Dive deeper into audience data with multidimensional views.

• Cross-analyze multiple data points
• Segment and overlay data for detailed insights

Benefits

Enhanced Decision-Making Provides accurate data for better business decisions.

• Supports marketing strategies
• Improves product development

Time Efficiency Delivers insights quickly, saving time on data analysis.

• Instant access to consumer data
• Reduces research time