Overview

Meltwater’s Social Media Engagement is a centralized platform for managing publishing, community interactions and analytics across multiple channels. It unifies content scheduling, moderation, and performance measurement into a single interface, helping teams publish consistently, respond quickly to audiences, and optimize campaigns. Designed for collaboration, it streamlines workflows, supports approvals and reduces risk of missed interactions. It scales from single teams to large organizations, enabling social media to be managed with greater efficiency, consistency, and measurable impact.

Features and Capabilities

• Content Scheduling & Publishing: Create and manage a calendar, schedule posts, automate publishing, and adapt content for each platform.
• Unified Inbox & Engagement Management: Consolidates comments, mentions and direct messages in one place for quick responses and better oversight.
• Analytics & Reporting: Provides real-time dashboards and exportable reports that track engagement, sentiment, reach and campaign KPIs.
• Team Collaboration & Workflows: Offers approvals, assignments, and role-based permissions to support multi-user teams and agency-client operations.
• Channel Coverage & Publishing Controls: Supports major social platforms, ensuring consistent and optimized cross-channel posting.
• Moderation & Compliance Tools: Includes tagging, prioritization and audit trails to manage sensitive interactions and maintain brand compliance.
• Integration with Monitoring & Insights: Connects seamlessly with Meltwater’s monitoring tools to act on trends, mentions and crises.
• Custom Reports & Dashboards: Enables customized dashboards and scheduled reports to share insights with stakeholders.
• Scalability for Agencies & Enterprises: Offers multi-account management and enterprise-level controls for large, global teams.