Overview Meltwater Consumer Insights combines a vast, real-time social-data pipeline with AI and human research expertise to help brands and marketing teams uncover what customers truly think, want, and do. The platform aggregates conversations from social media, forums, reviews, blogs and broadcast sources, then applies data science and specialist interpretation to surface trend signals, audience segments, brand equity metrics, competitive benchmarks, and campaign performance intelligence — enabling faster, evidence-based decisions across brand, product and marketing teams.

Features and Capabilities

• Data sources & coverage: The platform ingests a wide set of sources including major western social platforms, regional APAC networks, news, blogs, forums, podcasts, reviews and first-party inputs (NPS, surveys, CRM), providing broad geographic and channel coverage for global insights.
• AI + human research: AI organizes and surfaces patterns from unstructured conversation data while Meltwater’s data scientists and market-research experts validate, interpret and enrich findings to produce actionable conclusions for marketers and researchers.
• Brand equity tracking: Enables ongoing measurement of brand visibility, sentiment, and tone versus competitors by analyzing spontaneous consumer conversation to reveal unfiltered perceptions and reputation drivers.
• Audience segmentation: Advanced segmentation goes beyond demographics — it identifies online tribes and behavior-based communities so teams can target messaging, content and influencer strategies to precise audience clusters.
• Trend forecasting & signal detection: The platform detects emerging topics and cultural moments by spotting early signals and measuring their growth potential, supporting campaign planning, product innovation and media buys.
• Competitive benchmarking: Compare audiences, campaigns and market segments across competitors and geographies to assess relative performance and identify opportunities or gaps.
• Custom reporting & insights delivery: Custom, analyst-backed reports and dashboards transform complex data into ready-to-present narratives and visualizations for stakeholders, reducing internal reporting effort.
• Ad-hoc research & self-service analytics: Intuitive tools let marketing and research teams perform fast, on-demand investigations on live consumer data without lengthy external studies.
• Integration of first-party data: Ability to combine social listening with client-owned data (e.g., NPS, surveys, CRM) to create richer, contextualized insights and align online signals with business metrics.
• Global & regional language support: Includes data access to region-specific platforms and languages to deliver insights that reflect local markets as well as global trends.