Tubular Consumer Insights is a SaaS platform that links social video consumption with ecommerce and digital activity, enabling brands, agencies, and publishers to understand how social video influences online shopping, website visits, and search behavior. The platform aggregates viewership data from major social platforms and correlates it with shopping and digital actions, providing a comprehensive view of the consumer journey from video exposure to purchase. It operates without cookies, pixels, or tagging, using privacy-compliant, opt-in data panels to deliver actionable insights for optimizing marketing strategies, partnerships, and ad spend.

Key Features

Cross-Platform Social Video Analytics Measures viewership and engagement across major social platforms.

• Aggregates data from YouTube, Facebook, Instagram, Twitter, TikTok, and Twitch.
• Visualizes media portfolios, brand pages, and influencer channels.

E-commerce Behavior Mapping Connects video consumption to shopping actions.

• Tracks online and in-store shopping behaviors for 10,000+ product categories.
• Compares brand preferences across Amazon, Walmart, and Target.
• Analyzes consumer search and purchase activity on major retailers.

Digital Activity Tracking Monitors web visitation and search trends.

• Tracks trends for over 100,000 global websites.
• Isolates country-specific web visitation and search intent.

Audience Affinity and Trend Identification Identifies shifting consumer interests and rising trends.

• Provides trailing 13-month audience affinities.
• Enables early detection of emerging market behaviors.

Privacy-Compliant, Cookieless Data Collection Ensures compliance and broad applicability.

• Uses opt-in panels and does not require pixels or affiliate links.
• Adheres to local privacy laws.

Always-On, On-Demand Insights Delivers continuous, real-time consumer data.

• Measures multiple touchpoints in the digital journey.
• Offers historical insights without setup or authentication.

Benefits

Optimized Marketing and Ad Spend Improves targeting and ROI by linking video engagement with purchase behavior.

• Identifies channels with high conversion likelihood.
• Enables efficient allocation of advertising budgets.

Competitive Benchmarking Provides insights into both your own and competitors’ audience actions.

• Measures audience share and off-platform actions.
• Highlights strengths and weaknesses for negotiations and partnerships.

Enhanced Content and Partnership Strategy Informs content creation and partnership decisions with actionable data.

• Reveals which influencers or publishers drive shopping behavior.
• Supports contextual targeting and partner identification.

Trend Forecasting and Early Opportunity Detection Allows proactive strategy adjustments based on emerging trends.

• Detects shifts in audience behavior before competitors.
• Supports future-proofing of content and marketing plans.