Composable CDP breaks the fixed architecture of typical CDPs, allowing enterprises to flexibly select seven functional modules based on actual needs, quickly realizing business value in a highly efficient and low-risk manner.
Vendor
Vpon
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- No Vendor Lock-in｜Can Pair with any data warehouse for any needs
- Modular Tools｜Pick the data collection, storage, and activation tools suit your business easily
- Enrich First-Party Data｜Intergrate valuable sources of first-hand data
- No need to understand coding｜No more pressure for IT team. It's easy to set up and run
From CDP to CCDP
Common CDP Challenges & Limitations CDP not only realizes the OMO (Online-Merge-Offline) omnichannel strategy and integrates online and offline data to build a comprehensive 360-degree customer profile, but it can also segment audiences by analyzing large amounts of data. This allows businesses to gain a more comprehensive understanding of customers’ preferences, purchasing behaviors, and interaction methods, and even more accurately predict their needs. By doing so, businesses can effectively interact with customers at every touchpoint based on each individual’s preferences and behavioral patterns. Through such personalized experiences, customer loyalty and satisfaction can be improved. In the global wave of data privacy protection, from the implementation of regulations such as GDPR to the increased awareness of users regarding control of their personal data, significant impacts have been brought to enterprises’ precision marketing strategies and scope. Facing these challenges, CDP provides businesses with a relatively safe and regulation-compliant first-party data management approach, which not only reduces the risk of legal violations but also enhances customer trust in the brand. However, conventional CDPs also face several challenges in actual practice：
- Storage & Data Ownership
- Incomplete Data
- The Limit of Data Silos
- Lack of Model Customization and Flexibility
- Time to Value & Hidden Extra Cost
Vpon Can Help! Seemless Upgrade to CCDP & Data Asset Management
The Flexibility of Modular Platforms
The modularized Vpon CCDP can be integrated to meet the digital transformation processes of different organizations, allowing for rapid deployment of target functions. The storage location and processing methods of data can all be adjusted to comply with local regulations.
Effective Data Integration Capability
Legally and compliantly collecting and integrating on-site behavioral data not only allows for transparent data access directly by brand owners but also ensures effective integration with external data. This leads to the creation of 360-degree profile characteristics, establishing a concrete understanding of customers.
Unique and Diverse 3rd-Party Data
Years of accumulated online and offline behavioral data, such as domestic and international geographic behavioral data, consumption data, and mobile usage data, are processed through AI models and applied in digital marketing on our proprietary platform. This refines various objective and practical key data points that can truly reflect target audiences’ real interests and preferences.
Various Data Applications
Through AI-assisted insights, analysis results can be integrated into advertising platforms, enabling personalized communication experiences with customers. Within Vpon’s AD proprietary platform, a data closed-loop can be created, allowing for continuous updating and refining of data qualitiy. Based on this high-quality data, various AI applications can be rapidly developed, accelerating enterprises’ digital transformation.
Vpon CCDP Modular Framework - Flexible, Customizable One-Stop Platform -
The CCDP solution provided by Vpon adheres to the principles of data governance and AI governance. Based on the different stages of an enterprise’s digital transformation, we have established a corresponding modular framework. From data collection and data analysis to AI applications, there are different tool modules to assist enterprises, ensuring that the implementation and setup of CCDP can support digital transformation initiatives.
Seven Modules
- M1 Google Analytics Tracking
- M2 Cloud Data Modeling
- M3 Predictive Analytics
- M4 Data Enrichment
- M5 Team Enablement
- M6 Personalized Communication
- M7 Smart Digital Marketing