
Automates deduplication and cleansing of any Salesforce object, enabling fast, secure, no-code removal of duplicates and improved CRM data quality.
Vendor
Traction Complete
Company Website
Complete Clean is a Salesforce-native SaaS solution designed to identify, merge, and eliminate duplicate records across any Salesforce object, including leads, contacts, accounts, and custom objects. The platform operates entirely within Salesforce, ensuring data security and compliance by never exporting data outside the organization. Complete Clean features a guided, no-code interface that allows users to start deduplication projects quickly, regardless of technical expertise. It supports customizable survivorship and field retention rules, multi-user collaboration, and advanced tiebreaker logic for precise merging. The solution is cloud-based, enabling the processing of large data volumes without local machine limitations, and provides a merge preview to visualize the impact of deduplication before changes are applied. Complete Clean is designed to streamline CRM data management, reduce manual effort, and ensure organizations can make decisions based on clean, connected data.
Key Features
Any Object Deduplication Supports deduplication for all Salesforce objects, not just leads or contacts.
- Works with standard and custom objects
- Enables organization-wide data hygiene
100% Salesforce Native Operates entirely within the Salesforce environment.
- Ensures data never leaves your Salesforce org
- Maintains compliance and security
No-Code Guided Interface Allows users to launch and manage deduplication projects without technical skills.
- Step-by-step UI for setup and execution
- Reduces dependency on IT or admins
Customizable Rules and Tiebreakers Lets users define which data is retained during merges.
- Survivorship and field retention customization
- Multiple tiebreaker criteria for precise control
Cloud-Based Scalability Handles large data volumes efficiently.
- Not limited by local machine resources
- Suitable for enterprise-scale deduplication
Multi-User Collaboration Enables teams to work together on deduplication projects.
- Supports multiple logins and concurrent users
Merge Preview Visualizes the impact of deduplication before applying changes.
- Reduces risk of accidental data loss
- Increases user confidence in data management
Benefits
Improved Data Quality and CRM Hygiene Ensures Salesforce data is accurate, connected, and reliable.
- Reduces duplicate records and fragmented data
- Supports better reporting and decision-making
Operational Efficiency Automates manual data cleansing tasks.
- Saves time for sales, marketing, and operations teams
- Reduces errors and rework
Data Security and Compliance Keeps all data processing within Salesforce.
- Meets organizational and regulatory requirements
- Minimizes risk of data breaches
Scalability and Flexibility Adapts to organizations of any size and complexity.
- Handles large-scale deduplication projects
- Supports custom objects and unique business rules