Compass is an analytics platform by MobileAction that helps app marketers and growth teams identify the root causes behind changes in both organic and paid user acquisition. It provides multi-dimensional insights to clarify the impact of UA (User Acquisition) strategies on app growth, cutting through data overload to reveal actionable connections between marketing actions and business outcomes.

Key Features

Root Cause Analysis Pinpoints the factors driving changes in app performance.

• Identifies which UA actions (organic or paid) impact growth.
• Highlights the specific causes of shifts in key metrics.

Multi-dimensional Insights Provides a holistic view of app growth dynamics.

• Combines data from multiple sources for comprehensive analysis.
• Enables deep dives into both organic and paid acquisition trends.

Data Overload Reduction Simplifies complex datasets for clarity and actionability.

• Filters out noise to focus on what matters.
• Presents insights in an accessible, actionable format.

Benefits

Improved Decision-Making Enables data-driven optimization of UA strategies.

• Helps teams focus on high-impact actions.
• Reduces guesswork in campaign adjustments.

Sustainable App Growth Supports long-term performance improvements.

• Uncovers sustainable drivers of installs and engagement.
• Facilitates ongoing refinement of marketing and product strategies.