AI-Powered Trade Promotion Optimization Software - Compass

Consumer Goods Manufacturers and retailers spend extensively on trade promotions – However, a majority of this spend doesn’t drive the needed results and ROI. This is primarily due to the inability to optimize trade promotions based on data. A mere 10-15% improvement in promotion ROI can significantly boost your bottom line and overall revenue. Compass is an AI-powered trade promotion optimization (TPO) solution which helps you measure, analyze and optimize your trade promotions to maximize your ROI.

Key Capabilities of Compass

Data Integration and Harmonization

We help you integrate, cleanse and harmonize high-quality and real-time data from disparate internal and external data silos to improve data accuracy.

Trade Promotion Planning

We leverage advanced analytics to build what-if promotion scenarios and promotion calendars. You will have the ability to define constraints like budget, set objective parameters such as maximize revenue, profit or volume.

Predictive Sales Forecasting

Use predictive analytics driven by machine learning and AI to forecast sales for the next month, quarter or year. Compare forecasted sales with actual sales for any time constraint.

Post Promotion Analysis

Measure the effectiveness of your trade promotions and learn the sales uplift and ROI generated by each promotion. Compare different promotions for identifying high yielding promotions.

Marketing and Retail Collaboration

Get a single window view of your marketing teams’ campaigns and learn the impact on sales. Ensure a better manufacturer-retailer alignment.

AI-Enabled Promotion Optimization

Leverage AI-Powered analysis for a profitable promotion and trade spend optimization. Get crisp recommendations on which promotions to run, where, when and for what product(s). Get real-time alerts and insights of your current promotions.

Dashboards

Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view. Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution. With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.

Extensive Benefits of Compass

Revenue Management Officers

• Recommend best promotions based on constraints and objectives specified.
• Build robust price-pack architectures and other pricing strategies.
• Identify new profitable market and product segments.
• Design high-yield marketing campaigns and sales promotions.
• Predict future sales for various promotion options.

Sales Officers

• Recommend best promotions to be run.
• Predict future sales.
• Identify lost sales opportunities.
• Run high-yield trade promotions.
• Analyze performance of channels, SKUs, products and beyond.
• Analyze which promotions worked and which did not across retailers , SKU’s etc.

Marketing Officers

• Smartly invest in the right product and campaign at the right time and place.
• Optimize spend on each brand based on the BCG matrix.
• Get internal and competitor intelligence.
• Boost campaign personalization.