This service is designed to generate early interest and provide valuable market insights, helping sellers optimize their listing strategy.

Key Features

1. Early Exposure: By listing a property as “Coming Soon” on Compass.com, sellers can give buyers and their agents a heads-up that the home will soon be available. This early exposure helps build anticipation and can lead to a faster sale once the property is officially listed.
2. Exclusive Marketing: Compass Coming Soon listings are prominently featured on the Compass homepage and prioritized in search results. These listings are also promoted through Compass’s extensive marketing channels, including email campaigns, social media, and targeted advertisements, at no extra cost to the seller.
3. Market Insights: The pre-marketing period allows sellers to gather feedback from potential buyers and adjust their pricing strategy accordingly. This can help in setting a competitive price and understanding buyer interest without accumulating days on market.
4. Differentiated Marketing Materials: Compass provides unique print, digital, and social media marketing materials designed to pique buyers’ interest. This includes professional photography, virtual tours, and detailed property descriptions that highlight the home’s best features.
5. Flexibility and Control: Sellers have the flexibility to market their property less publicly and gauge interest before making it available to the broader market. This can be particularly useful for sellers who are still preparing their home for sale or want to test the market response.
6. Success Stories: Many agents have reported significant interest and successful sales through the Compass Coming Soon program. For example, some properties have received multiple offers and sold above the asking price even before being listed on the Multiple Listing Service (MLS).
7. Seamless Transition to Market: Once the home is ready to be officially listed, the transition from “Coming Soon” to active listing is seamless. The property can be launched with a strong marketing push, leveraging the momentum built during the pre-marketing phase.

Compass Coming Soon is designed to give sellers a competitive edge by maximizing exposure and generating early interest, ultimately leading to a more successful and profitable sale. This innovative approach helps sellers navigate the real estate market with greater confidence and efficiency.